The business world operates on a highly competitive track. Almost every company and business that is in hot pursuit of success is constantly looking-out for ways of securing a bigger share of the “dollar” market. They aim at becoming the best and biggest in their field. “Best” and “biggest” are two separate but complementary elements of success.  These elements cannot be viewed through one lens … they must be viewed separately, through two lenses, together, at the same time … like viewing through the two lenses of a set of binoculars (offering two view points, through one viewing device).

Successful business people understand that these “success” elements must be kept in focus and viewed in the right priority order … best before biggest!  They know that whilst the best factor is within their control, the biggest is not (the biggest factor is what results from our best efforts). 

In aiming for success, “best” needs to be seen as a priority, prerequisite element to achieving the biggest result.  We work hard to make the best of what we have, hoping for the biggest outcome.

Friends, the focus of our efforts must be on doing the best with what has been given to us. If we can maintain such a focus, the biggest, whatever size that is, will automatically result.